Product Division
Fitness Equipment

The group is focused on all aspects of fitness from small and large to commercial fitness equipment.

Our customers include major retailers, online e-commerce stores, commercial gyms and our own direct-to-consumer Shopify stores.

The range includes Trojan, a 45 year old Walmart Private label brand, as well as the iconic Gold’s Gym licensed brand and our own global 360 degree brand called Skelcore.

Our fitness brands have been in markets globally for over 45 years and are well recognized by consumers.

Skelcore is a global 360 degree fitness, athleisure and lifestyle brand born in the USA from a team that has managed a number of Iconic global fitness brands. The brand is focussed on creating communities and offering solution to the ever changing way we live and interact with fitness and our lifestyles.

Garments are made from re-cycled and technical materials focused on comfort, fit and functionality. Our state of the art equipment covers your needs for home or gym training that is focused on function, performance, design and durability.

Trojan has been South Africa’s trusted home fitness brand since 1981.
A Walmart Private label brand that has developed a comprehensive range of quality fitness
products catering for all home gym exercise needs.
Whether your fitness program is focused on cardiovascular exercise or strength training,
Trojan home gym equipment suits your needs, from treadmills and elliptical trainers to dumbbells,
rowers to small gym equipment.